Just a few hundred metres from towering sand dunes, workers unearth row upon row of grapevines buried under the sand to protect them from temperatures as low as -20 deg C.
These vines are helping fuel a booming Chinese wine industry that has grown by leaps and bounds in recent years, as the world's most populous nation grows wealthier and embraces foreign tastes.
Chateau Hansen, which first planted vineyards beside the Gobi in the early 1980s, says the hot, dry summer and plentiful water from the nearby Yellow River make the location among China's best for wine production.
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